{
  "docId": "019de072-d47b-723f-8cde-627c948969d7",
  "docSlug": "758eb966306d21b1809e5181b4e4dedb",
  "documentTitle": "Salvatore Ferragamo | Investor Day Presentation Deck | 24 slides",
  "authorId": "salvatore-ferragamo",
  "authorName": "Ferragamo",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 24,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "customer_journey",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a structured matrix to align customer expectations with brand strategic pillars, supported by visual examples.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-d47b-723f-8cde-627c948969d7/6",
  "deckHref": "/decks/019de072-d47b-723f-8cde-627c948969d7",
  "deckJsonHref": "/decks/019de072-d47b-723f-8cde-627c948969d7.json",
  "deckAnchorHref": "/decks/019de072-d47b-723f-8cde-627c948969d7#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "framework",
      "text": "Strategic alignment matrix",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d00b0d26-52fb-4acb-91e7-91bf87201e32",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.75,
        "x": 0.2,
        "y": 0.6
      },
      "kind": "image",
      "text": "Visual examples of brand pillars",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "27b9d520-c809-447c-94bc-6fbcec192478",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.75,
        "x": 0.2,
        "y": 0.2
      },
      "kind": "list",
      "text": "PRODUCT & ASSORTMENT, CHANNEL & COMMUNICATION, VALUES & IDENTITY",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54c618a6-ee94-4433-9b6f-a95491d540f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "NEW CONSUMERS: NEW WAYS OF ENGAGEMENT",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ae00f84-3a90-4c65-9161-18c93643715b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "cdfc7e03-7a9a-4a44-9c14-f3c9fc9303cc",
      "evidence": "PRODUCT & ASSORTMENT, CHANNEL & COMMUNICATION, VALUES & IDENTITY",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "matrix-nxn",
      "slug": null,
      "matchId": "05807835-12ac-4f62-aa3b-49182954d551",
      "evidence": "The slide organizes information into a grid mapping 'How to engage' categories against 'What customer wants' and 'Brand pillars'.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 10,
      "from": 5,
      "beatId": "4c6e0760-a00d-4e83-9abb-1bf9aa260ada",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Complication",
      "beatSlug": "complication",
      "evidence": "Highlighting market evolution and challenges",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}