{
  "docId": "019de072-d47b-723f-8cde-627c948969d7",
  "docSlug": "758eb966306d21b1809e5181b4e4dedb",
  "documentTitle": "Salvatore Ferragamo | Investor Day Presentation Deck | 24 slides",
  "authorId": "salvatore-ferragamo",
  "authorName": "Ferragamo",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 4,
  "pageCount": 24,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "key_messages",
  "function": "frame_situation",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a binary framework to contrast core brand values against shifting market dynamics.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de072-d47b-723f-8cde-627c948969d7/4",
  "deckHref": "/decks/019de072-d47b-723f-8cde-627c948969d7",
  "deckJsonHref": "/decks/019de072-d47b-723f-8cde-627c948969d7.json",
  "deckAnchorHref": "/decks/019de072-d47b-723f-8cde-627c948969d7#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.85,
        "x": 0.1,
        "y": 0.5
      },
      "kind": "framework",
      "text": "THE \"HOW\" HAS CHANGED AND WILL CONTINUE TO EVOLVE",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54d5fdea-fdfa-4049-a44d-335ef4847d76",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.85,
        "x": 0.1,
        "y": 0.18
      },
      "kind": "framework",
      "text": "THE \"WHAT\" WILL NOT CHANGE",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d08cb60b-5f10-47fb-8726-5162da513eed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.13,
        "x": 0.06,
        "y": 0.17
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "iconography",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "68344360-fc6b-4e3f-aca9-6bfd288f77ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.13,
        "x": 0.06,
        "y": 0.47
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "iconography",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "727d4160-b1e4-4cc6-9336-26a498059d01",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.7,
        "x": 0.2,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "High quality craftsmanship & attention to detail; Timeless, with strong brand DNA & history; Customer at the core, main stakeholder",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "26a21326-3c37-4699-bcde-baa0fece2a03",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.7,
        "x": 0.2,
        "y": 0.55
      },
      "kind": "paragraph",
      "text": "Young, engaged, digital savvy & value driven; Accelerated rhythm of storytelling; Fashion and casual; Purpose as table-stake, not differentiator; US & China main market growth engines; Relevance of DTC and digital penetration",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5bdcdf28-758d-41f2-afcd-48efda18d0e9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "THE LUXURY MARKET IS EVOLVING RAPIDLY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be888f21-1b9c-4c37-914e-e960fb318d74",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "5b6d44f0-ab5f-4b3e-b650-abb733f89500",
      "evidence": "Young, engaged, digital savvy & value driven; Accelerated rhythm of storytelling; Fashion and casual; Purpose as table-stake, not differentiator; US & China main market growth engines; Relevance of D",
      "confidence": 0.7
    },
    {
      "name": "SCQA Framework",
      "slug": "scqa-framework",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "65e2eb0c-7c5d-4fe0-ad7a-86a2be7cedf6",
      "evidence": "THE \"HOW\" HAS CHANGED AND WILL CONTINUE TO EVOLVE",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "384a595c-48b6-4058-a216-3b52b1981f2a",
      "evidence": "Contrasts static 'What' vs evolving 'How' to frame market change.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 1,
      "beatId": "8e33cb73-de53-4991-b6de-25b58d0963bb",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Setup",
      "beatSlug": "setup",
      "evidence": "Introduction to Ferragamo and the luxury market",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}