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  "documentTitle": "Pandora | Results Presentation Deck | 43 slides",
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  "authorName": "Pandora",
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  "presentationDate": "2022-05-01 00:00:00",
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  "notes": "The slide uses a funnel visualization to compare conversion rates across age demographics.",
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      "text": "Data columns for Female Overall, 18-24 YO, 25-40 YO, 41-64 YO",
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      "text": "(1) Considered: Female self-purchaser or gifter who either considered or purchased the brand in the P12M (2) P12M: Female self-purchasers or gifter who purchased the brand in the P12M (3) %conversion rate: Considered divided by Aided awareness (4) %conversion rate: Purchased P12M divided by Considered",
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      "kind": "source-note",
      "text": "Source: Brand tracker 2021 (January 2021 to December 2021): IT, AU, ES, UK, CA, US, FR and DE",
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      "text": "PANDORA CONSUMER",
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      "text": "PANDORA FEMALE FUNNEL SPLIT BY AGE GROUPS",
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