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  "documentTitle": "Ocado | Investor Day Presentation Deck | 30 slides",
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  "authorName": "Ocado Group",
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  "presentationDate": "2022-05-01 00:00:00",
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  "notes": "The slide uses a two-column layout to contrast the return profile with the investment phasing requirements.",
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      "kind": "callout",
      "text": "Purfleet on track 22%+ ROCE",
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      "text": "10x 5 module sites -> c£500m gross annual capex -> c£360m net annual capex",
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      "text": "Note: (1) Before impact of Re Imagined (2) Before allocated central costs (3) ROCE = Run rate EBIT based on mid-term cost targets divided by capex net of up front fees",
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      "text": "As an example, for a 5 module site: gross capex cost c£50m; net capex cost c£36m; go live in c. 2yrs; go live with 2-3 modules; ramp to capacity within 3 years.",
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      "text": "Annual capex phasing table showing 3 modules (5%, 70%, 25%) and 2 modules (5%, 60%, 35%)",
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      "text": "As sites ramp, these returns will become evident",
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      "text": "Technology Solutions: Capex investments in CFCs deliver strong returns",
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