{
  "docId": "019de072-c68f-7622-8819-5b6bd10d5cf8",
  "docSlug": "142ad10a589ae1eb207fda53d123ff00",
  "documentTitle": "LVMH | ESG Presentation Deck | 25 slides",
  "authorId": "lvmh",
  "authorName": "LVMH",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 25,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "timeline",
  "function": "summarize",
  "density": "sparse",
  "nDataPoints": 14,
  "notes": "The timeline uses a split-level layout to organize events across three decades.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-c68f-7622-8819-5b6bd10d5cf8/5",
  "deckHref": "/decks/019de072-c68f-7622-8819-5b6bd10d5cf8",
  "deckJsonHref": "/decks/019de072-c68f-7622-8819-5b6bd10d5cf8.json",
  "deckAnchorHref": "/decks/019de072-c68f-7622-8819-5b6bd10d5cf8#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Chronological list of events from 1992 to 2022",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc388747-f689-4b6e-a6be-93993d4f5b26",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.07,
        "y": 0.12
      },
      "kind": "title",
      "text": "30 years of sustainable commitments",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84a8f871-c92f-41b5-8737-56cd698eb614",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "13a9e40c-b4b6-46a5-9ad0-1492f4d9f4e4",
      "evidence": "Chronological presentation of historical milestones",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 3,
      "beatId": "06e39674-28d1-4d26-9181-e1b9628f3dae",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The document presents an overview of LVMH's sustainable commitments and ESG concerns",
      "position": 0,
      "confidence": 0.7,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "550c80e9-ab0a-43e0-b864-1295d8ac75a8",
      "evidence": "The document presents a golden circle structure, with sections on why, how, and what",
      "position": 0,
      "objective": "Why LVMH's ESG strategy matters",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    },
    {
      "to": 10,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "2addcdbe-c3af-420e-8dec-7584fdbe49fc",
      "evidence": "The document highlights the importance of addressing ESG concerns",
      "position": 1,
      "objective": "The cost of not addressing ESG concerns",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}