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  "documentTitle": "jetBlue | Mergers and Acquisitions Presentation Deck | 37 slides",
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      "text": "JetBlue is and has been the most significant challenger airline in lowering legacy fares on the routes it flies",
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      "text": "JetBlue’s reputation for lowering fares is so well known in the airline industry that it has earned a name: the ‘JetBlue Effect.’ JetBlue’s record in Boston and New York City illustrates why.",
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      "text": "[JetBlue] has saved consumers a total of more than $10 billion since the airline’s founding, offering lower fares and better service and forcing competitors to do the same.",
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      "text": "JetBlue is uniquely disruptive... as a result, JetBlue has a long and public track record of significantly lowering fares when it enters a market.",
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      "text": "In the face of consolidation, JetBlue has provided an important and steadfast source of competition.",
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      "text": "The “JetBlue effect” is widely recognized and longstanding; as recently as 2021, the Department of Justice recognized its benefits:",
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      "text": "A 2013 study from the MIT International Center for Air Transportation concluded that “JetBlue is now the airline that is associated with the largest decline in average fares at U.S. airports”",
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      "text": "1 Source: September 2021 DOJ complaint and press release. 2 “Evolving Trends of U.S. Domestic Airlines,” MIT Airline Industry Consortium Study (August 2013).",
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