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  "documentTitle": "Icahn Enterprises | Activist Presentation Deck | 65 slides",
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  "presentationDate": "2022-05-01 00:00:00",
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  "notes": "The slide uses a combination of market growth data and consumer behavior shifts to frame the 'problem' as a missed opportunity for the Board.",
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      "text": "More than half of all Americans (55%) say they are willing to eat more plant-based meat alternatives and roughly one in four Americans (27%) say they have rewarded food companies that are taking steps to reduce their impact on the environment by buying their products at least once in the last 12 months (Yale Program on Climate Communication)",
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      "text": "“Diversifying product portfolios to include both animal and alternative protein sources presents the biggest opportunity to mitigate operational risks while building agility to respond to market and technological disruptions” - FAIRR",
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      "text": "Production cost reduction of cultivated meat and seafood",
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      "text": "The plant-based food market experienced a 9 percent growth between 2019 and 2020. A Bloomberg Intelligence report predicts the global market for plant-based protein sources may increase five-fold by 2030.",
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      "text": "The U.S is the No. 1 global consumer of beef, but Americans are now drastically cutting beef out of their diets across all genders, ages, income groups and races/ethnicities. U.S. beef consumption has fallen by 40% in just 15 years.",
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      "text": "Under the incumbent Board, McDonald's remains wed to its meat-based strategy despite a growing plant-based foods market, which is now over $40 billion worldwide",
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      "text": "Beef Consumption in the U.S. Diet (2003-2018) by demographic group",
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      "kind": "title",
      "text": "THE BOARD HAS AN OPPORTUNITY TO HELP MCDONALD'S PIVOT AWAY FROM ITS BEEF-CENTRIC MENU",
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