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  "documentTitle": "Icahn Enterprises | Activist Presentation Deck | 65 slides",
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  "presentationDate": "2022-05-01 00:00:00",
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  "notes": "Uses a GFI scorecard table to highlight McDonald's laggard status.",
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      "kind": "callout",
      "text": "“The Company is prioritizing chicken and beef offerings, as we expect they represent the largest growth opportunities” – MCD Annual Report",
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      "text": "We believe this is yet another example of McDonald’s leadership’s unwillingness to embrace and act on stakeholder feedback.",
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      "text": "Bloomberg article: McDonald's Pours Cold Water on Report That Its McPlant Burger Is Expanding",
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      "text": "40% of McDonald's' net sales are from products are based on ruminant red meat; Plant-based foods are not mentioned in climate strategy; Company is far behind industry trends.",
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      "text": "McDonald's shut down reports of McPlant expansion; Refused to adapt despite consumer support; CEO professed McPlant helped U.K. sales but still resisted.",
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      "text": "Under the incumbent Board, McDonald’s remains wed to its meat-based strategy despite a growing plant-based foods market",
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      "text": "GFI Score (0-10) for brands: Panera (9.25), Chipotle (9), Starbucks (8), Taco Bell (7), Hardee's (6.5), McDonald's (0)",
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      "text": "THE BOARD HAS FAILED TO DIVERSIFY PROTEIN SOURCES",
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