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      "text": "Empowered with the story and visual work, the team employed a unique process to develop something we call the brand creative blueprint. This blueprint allows the brand story to inform and enhance both the transmedia opportunities, the actual TV publishing, et cetera, as well as the trans merch potential, toys, games, digital gaming, and all other license categories. Crafting the story and planning the merchandising and media opportunities at the same time enables Hasbro to maximize any brand's true commercial potential ... So imagine Hasbro's potential as we dive into the deep portfolio of our powerful brand.",
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