{
  "docId": "019de072-bcb4-75ed-8dda-c4ace0b50663",
  "docSlug": "fbf170826614c7c0f2410e10dcc5f754",
  "documentTitle": "Farfetch | Results Presentation Deck | 14 slides",
  "authorId": "farfetch",
  "authorName": "Farfetch",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 7,
  "pageCount": 14,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 16,
  "notes": "Includes margin percentages for gross profit segments.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-bcb4-75ed-8dda-c4ace0b50663/7",
  "deckHref": "/decks/019de072-bcb4-75ed-8dda-c4ace0b50663",
  "deckJsonHref": "/decks/019de072-bcb4-75ed-8dda-c4ace0b50663.json",
  "deckAnchorHref": "/decks/019de072-bcb4-75ed-8dda-c4ace0b50663#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.42,
        "x": 0.52,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Digital Platform Gross Profit",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d8927b3-6a52-460d-a337-d381a3d90318",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.42,
        "x": 0.08,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Digital Platform Services Revenue",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a622bf4f-6adb-444b-8e45-4fbb35e8238b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.08,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "1 See slide 6 for the definition of Digital Platform Gross Profit Margin. 2 First-party revenue, first-party gross profit and first-party gross profit margin are inclusive of first-party original. 3 First-party original refers to brands developed by New Guards and sold direct to consumers on the digital platform.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c20843bd-53a7-46d9-a9e6-631b493794b6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.08,
        "y": 0.05
      },
      "kind": "title",
      "text": "Q1'22 DIGITAL PLATFORM REVENUE & GROSS PROFIT COMPOSITION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5172181f-5c8c-41a3-8d0d-21c1116d270a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 7,
      "beatId": "efc9206e-5da5-4458-b514-efce77b9ac27",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "New Bliss",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "Positive outlook and growth prospects",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 7,
      "name": "So What Cascade",
      "slug": "41-so-what-cascade",
      "bestFor": "Data presentations, executive summaries, driving to recommendations",
      "matchId": "d9edec34-a5c3-4efa-80a6-9cfa59772957",
      "evidence": "Analysis of revenue and gross profit growth",
      "position": 1,
      "objective": "Implications of financial performance",
      "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
      "confidence": 0.6,
      "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}