{
  "docId": "019de072-b9b3-72d0-a7c7-f01f2f73ef41",
  "docSlug": "55a9eb3b62b634305b5e711f482c1942",
  "documentTitle": "Etsy | Investor Presentation Deck | 50 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 9,
  "pageCount": 50,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "section_divider",
  "function": "transition",
  "density": "sparse",
  "nDataPoints": 1,
  "notes": "The slide uses a large '2' as a visual anchor for the section number.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-b9b3-72d0-a7c7-f01f2f73ef41/9",
  "deckHref": "/decks/019de072-b9b3-72d0-a7c7-f01f2f73ef41",
  "deckJsonHref": "/decks/019de072-b9b3-72d0-a7c7-f01f2f73ef41.json",
  "deckAnchorHref": "/decks/019de072-b9b3-72d0-a7c7-f01f2f73ef41#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.7,
        "x": 0.15,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "Since 2019, our core Etsy marketplace has been transformed: becoming a ‘household’ name in core regions and ~2.5X 2019 size; and believe we are early days executing our Right to Win strategy focused on gaining share of a very large and growing TAM",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a514595-30a0-428d-a2b8-f6263a27e036",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.08,
        "x": 0.46,
        "y": 0.26
      },
      "kind": "title",
      "text": "2",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ef49409d-f64c-4c5a-9ea5-a9f08b9a85de",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "fef03962-2a37-4bcd-9caa-efae2ddbec87",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The presentation deck identifies the problem and Etsy's value proposition",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}