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  "documentTitle": "Etsy | Investor Presentation Deck | 50 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
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  "notes": "The slide uses a dual-chart layout to contrast two distinct buyer acquisition metrics.",
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      "kind": "chart",
      "text": "New Buyers",
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      "text": "Metrics presented are for the Etsy marketplace and do not include Reverb, Depop, or Elo7. *Average new buyers pre-COVID is the average of new buyers for the periods Q1 2017 through Q4 2019",
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      "text": "The Etsy marketplace supports a community of approximately 90 million buyers. In 2021, this included 35 million new buyers and 19 million reactivated buyers.",
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      "text": "A buyer is considered new if they use a unique e-mail address that has never been used for a purchase on the Etsy marketplace.",
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      "text": "New buyer acquisition remains well above pre-pandemic averages...",
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      "text": "...and many millions of buyers continue re-finding us every quarter",
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