{
  "docId": "019de072-b9b3-72d0-a7c7-f01f2f73ef41",
  "docSlug": "55a9eb3b62b634305b5e711f482c1942",
  "documentTitle": "Etsy | Investor Presentation Deck | 50 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 29,
  "pageCount": 50,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "propose_solution",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a vertical additive process diagram to explain the components of GMS growth.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-b9b3-72d0-a7c7-f01f2f73ef41/29",
  "deckHref": "/decks/019de072-b9b3-72d0-a7c7-f01f2f73ef41",
  "deckJsonHref": "/decks/019de072-b9b3-72d0-a7c7-f01f2f73ef41.json",
  "deckAnchorHref": "/decks/019de072-b9b3-72d0-a7c7-f01f2f73ef41#slide-29",
  "components": [
    {
      "bbox": {
        "h": 0.95,
        "w": 0.59,
        "x": 0.37,
        "y": 0.012
      },
      "kind": "diagram",
      "text": "Additive model of GMS growth",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2fb18dd5-35ed-455b-b775-9bcd16a01e2c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.25,
        "x": 0.03,
        "y": 0.9
      },
      "kind": "disclaimer",
      "text": "Baseline denotes Etsy marketplace GMS performance without the impact of product and marketing investments",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83ce0acb-3511-4601-880b-3d58e0dcbadd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.26,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Where product and marketing investments can support long-term growth...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "09360927-35a2-4fe6-8d14-6da826ed8a3a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "causal-chain",
      "slug": null,
      "matchId": "7b0284fe-7e57-4de2-90b2-8f683f26abb8",
      "evidence": "The slide illustrates a logical additive chain of investments leading to growth.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 36,
      "from": 24,
      "beatId": "4797368f-2286-4e1d-8a09-1a866782d342",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The presentation deck presents Etsy's solution and growth strategy",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 36,
      "from": 29,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "946d93fb-a64f-4559-b090-65d64df5e161",
      "evidence": "The presentation deck outlines Etsy's growth strategy and big bets on product and marketing investments",
      "position": 1,
      "objective": "Present Etsy's growth strategy and big bets",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}