{
  "docId": "019de072-b9b3-72d0-a7c7-f01f2f73ef41",
  "docSlug": "55a9eb3b62b634305b5e711f482c1942",
  "documentTitle": "Etsy | Investor Presentation Deck | 50 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 26,
  "pageCount": 50,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-b9b3-72d0-a7c7-f01f2f73ef41/26",
  "deckHref": "/decks/019de072-b9b3-72d0-a7c7-f01f2f73ef41",
  "deckJsonHref": "/decks/019de072-b9b3-72d0-a7c7-f01f2f73ef41.json",
  "deckAnchorHref": "/decks/019de072-b9b3-72d0-a7c7-f01f2f73ef41#slide-26",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.35,
        "x": 0.08,
        "y": 0.45
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d06f339-1707-4c6e-8e65-8f5d17f947fc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.13,
        "w": 0.44,
        "x": 0.53,
        "y": 0.57
      },
      "kind": "list",
      "text": "Efficient payment platforms",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0766f064-2840-4051-bcaa-1119748fe388",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.13,
        "w": 0.44,
        "x": 0.53,
        "y": 0.41
      },
      "kind": "list",
      "text": "Compelling on-site customer experiences",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "339af40d-d8e1-4f2e-abcb-06b9dc6c7d14",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.28,
        "w": 0.44,
        "x": 0.53,
        "y": 0.09
      },
      "kind": "list",
      "text": "Analytical frameworks, product experiment and measurement approaches, and operating rhythms that prioritize resource allocation towards the most impactful outcomes, sophisticated search and discovery technology",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e17d9289-4cbc-4bd2-9e42-345f12278b2e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.44,
        "x": 0.53,
        "y": 0.74
      },
      "kind": "list",
      "text": "Value-added seller services, such as advertising platforms and effective shipping options, strong brand and performance marketing capabilities and a commitment to investments that protect the marketplace",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5825d37-f520-4a61-b8ca-272381190fbd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "We believe our marketplaces can all benefit from key elements such as...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c49735bd-ba1d-4bd0-a9db-2f935f49e878",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "3df60acc-f1d5-45e3-a833-09a21c905792",
      "evidence": "list/bullet: ... list/bullet: ...",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 36,
      "from": 24,
      "beatId": "4797368f-2286-4e1d-8a09-1a866782d342",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The presentation deck presents Etsy's solution and growth strategy",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}