{
  "docId": "019de072-b9b3-72d0-a7c7-f01f2f73ef41",
  "docSlug": "55a9eb3b62b634305b5e711f482c1942",
  "documentTitle": "Etsy | Investor Presentation Deck | 50 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 24,
  "pageCount": 50,
  "prevPage": 23,
  "nextPage": 25,
  "slideType": "other",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The central circle contains the brand logos: Etsy, Reverb, depop, and elo7.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-b9b3-72d0-a7c7-f01f2f73ef41/24",
  "deckHref": "/decks/019de072-b9b3-72d0-a7c7-f01f2f73ef41",
  "deckJsonHref": "/decks/019de072-b9b3-72d0-a7c7-f01f2f73ef41.json",
  "deckAnchorHref": "/decks/019de072-b9b3-72d0-a7c7-f01f2f73ef41#slide-24",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.5,
        "x": 0.25,
        "y": 0.2
      },
      "kind": "framework",
      "text": "Flywheel diagram showing the cycle: More Buyers -> More GMS -> More Sellers -> More Revenue -> Invest in the Buyer Experience",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "345adb3f-f5e0-473f-806f-eb91dcaf1dc7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.1,
        "x": 0.87,
        "y": 0.54
      },
      "kind": "image",
      "text": "Seller photo",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "146713fb-370f-45bf-b75f-a5ca7c73b071",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.1,
        "x": 0.04,
        "y": 0.27
      },
      "kind": "image",
      "text": "Buyer photo",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64a06049-36af-4688-abe6-7b5fc2c62a54",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.15,
        "y": 0.28
      },
      "kind": "list",
      "text": "Buyers: Go-to shopping destinations for unique and special goods",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2793ca3b-774e-455b-a445-5cc21fb3181b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.72,
        "y": 0.55
      },
      "kind": "list",
      "text": "Sellers: Helping sellers start, manage and scale their creative businesses",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8081b6bf-c5c9-473b-a827-8a1041413f97",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Our brands are peer-to-peer marketplaces that connect millions of buyers and sellers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f48f6d0c-d7d8-476f-be46-2eac663825a7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Flywheel",
      "slug": "flywheel",
      "agent": null,
      "layer": "slide",
      "matchId": "cfb165dd-893f-4d54-86e8-46e064d0a500",
      "evidence": "Flywheel diagram showing the cycle: More Buyers -> More GMS -> More Sellers -> More Revenue -> Invest in the Buyer Experience",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "94ba0d0e-37d1-4108-9096-e8fb519f6f07",
      "evidence": "Circular diagram showing self-reinforcing growth loop",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 36,
      "from": 24,
      "beatId": "4797368f-2286-4e1d-8a09-1a866782d342",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The presentation deck presents Etsy's solution and growth strategy",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}