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  "documentTitle": "Etsy | Investor Presentation Deck | 50 slides",
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  "authorName": "Etsy",
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  "presentationDate": "2022-05-01 00:00:00",
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  "notes": "Includes a decorative map image and a source citation for Worldbank data.",
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      "text": "The majority of our active buyers are still in the U.S. Etsy's all time buyer penetration remains below 50% across all 7 of our core markets. Penetration rates in the next 15 markets beyond the U.S. and the U.K are about 80% lower than those top two Etsy markets.",
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      "text": "To size this more clearly, these 15 countries have a combined population that is 58% larger than the U.S. and about $20T in GDP, similar to the U.S.",
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      "text": "Etsy marketplace only. Etsy estimates based on population and GDP data sourced from Worldbank.org.",
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      "text": "...and we are nowhere near saturation in our global opportunity",
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