{
  "docId": "019de072-b4ec-713b-a90a-c1f6df5b9d08",
  "docSlug": "eced069716d3e1eaa552456b3d5594e0",
  "documentTitle": "DraftKings | Results Presentation Deck | 11 slides",
  "authorId": "draftkings",
  "authorName": "DraftKings",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 10,
  "pageCount": 11,
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  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "Includes definitions for MUPs and ARPMUP.",
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  "slideHref": "/slides/019de072-b4ec-713b-a90a-c1f6df5b9d08/10",
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      "text": "Average Revenue per MUP (\"ARPMUP\")\nWe define and calculate ARPMUP as the average monthly revenue for a reporting period, divided by average MUPs (i.e., the average number of unique payers) for the same period\nARPMUP represents our ability to drive usage and monetization of our product offerings\nWe use ARPMUP to analyze comparative revenue growth and measure customer monetization and engagement trends",
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      "kind": "list",
      "text": "Monthly Unique Payers (\"MUPs\")\nWe define MUPs as the number of unique paid users per month who had a paid engagement (i.e., participated in a real-money DFS contest, sports bet or casino game) across one or more of our product offerings via our platform\nMUPs is a key indicator of the scale of our user base and awareness of our brand\nWe believe that growth of our MUP base is generally indicative of our long-term revenue growth potential of our B2C segment although MUPs in individual periods may be less indicative of our longer-term expectations",
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      "kind": "table",
      "text": "Three months ended March 31, 2022 2021 Average Monthly Unique Payers (\"MUPs\") (Users in millions) 2.0 1.5 Average Revenue per MUP (\"ARPMUP\") $67 $61",
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      "kind": "title",
      "text": "DRAFTKINGS KPI COMPARISON OVER TIME",
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      "kind": "title",
      "text": "B2C KEY PERFORMANCE INDICATORS",
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      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
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      "evidence": "The deck compares KPI performance over time and provides a valuation table.",
      "position": 0,
      "objective": "Highlight the importance of DraftKings' growth and financial performance.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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