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      "text": "DELIGHTFULLY DEMOCRATIC: We celebrate one-of-a-kinds and stand together with all different kinds.",
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      "text": "INHERENT SIMPLICITY: We know smart doesn't have to mean complicated. So we keep things simple, light and totally intuitive.",
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      "text": "UNAPOLOGETIC OPTIMISM: We make a choice every day to have an open mind and look on the bright and colorful side.",
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