{
  "docId": "019de072-b141-7595-91f2-88c7d94e26ad",
  "docSlug": "1d54a0affbfccbb48149fdd5660d4253",
  "documentTitle": "Crocs | Results Presentation Deck | 33 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 17,
  "pageCount": 33,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "propose_solution",
  "function": "propose_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a red header bar for emphasis on the 'Planned Growth Initiatives' section.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-b141-7595-91f2-88c7d94e26ad/17",
  "deckHref": "/decks/019de072-b141-7595-91f2-88c7d94e26ad",
  "deckJsonHref": "/decks/019de072-b141-7595-91f2-88c7d94e26ad.json",
  "deckAnchorHref": "/decks/019de072-b141-7595-91f2-88c7d94e26ad#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.06,
        "w": 0.8,
        "x": 0.05,
        "y": 0.24
      },
      "kind": "callout",
      "text": "PLANNED GROWTH INITIATIVES",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39829bbc-ad7a-4080-81f1-5bb5ebdf7b33",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.7,
        "x": 0.05,
        "y": 0.32
      },
      "kind": "list",
      "text": "Invest in industry-leading marketing to build brand awareness\nEnhance digital capabilities to further accelerate digital\nLeverage Crocs strong wholesale relationships to enhance distribution\nLeverage Crocs distribution for global growth\nInvest to scale supply chain and gain efficiencies\nTest selective retail footprint for enhanced brand awareness",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36fcca06-fdd4-4a8c-bf38-ccf38e38676a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "BUILDING HEYDUDE REVENUES TO $1B+ BY 2024",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "09357ed7-d5d8-42bc-a7a4-ab3ce8174fd4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.05,
        "y": 0.02
      },
      "kind": "title",
      "text": "BRAND PERFORMANCE",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8fa9fe88-682f-4ac6-a253-0193addb006f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 21,
      "from": 15,
      "beatId": "d8d274e1-2113-4e10-8611-af44c337d45b",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck outlines Crocs' strategic growth initiatives and financial outlook",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 21,
      "from": 5,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "23dc86fb-43b7-4c1f-8327-83629b8be5ce",
      "evidence": "The deck provides a clear logic chain from current performance to future goals",
      "position": 0,
      "objective": "How Crocs plans to reach $5B+ in brand revenue by 2026",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 21,
      "from": 15,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "2857c578-678d-4130-97e7-30be10f862d2",
      "evidence": "The deck implies that not investing in growth initiatives would lead to missed opportunities",
      "position": 1,
      "objective": "The cost of not investing in growth initiatives",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}