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  "docSlug": "b233f4a1912f0441483597f2d7ae7908",
  "documentTitle": "BuzzFeed | Investor Presentation Deck | 29 slides",
  "authorId": "buzzfeed",
  "authorName": "BuzzFeed",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
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  "pageNumber": 13,
  "pageCount": 29,
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  "notes": "The slide uses a circular diagram to represent the intersection of three strategic pillars.",
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      "kind": "list",
      "text": "High Quality Content: Big Tech platforms in need of trusted, brand-safe supply of digital content at scale. Demand for voices that call for racial and social justice and more inclusive, transparent and just business practices.",
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      "text": "Video & Social: Video advertising contributes to traffic growth, increases average session time, attracts potential customers and increases sales. 86% of users would like to see more video content from brands.",
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      "kind": "paragraph",
      "text": "eCommerce: Shift to eCommerce accelerated by COVID-19, expanding markets as the modern consumer discovers and buys new things.",
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      "text": "Source: (1) Wyzowl Video Marketing Statistics 2020 report; (2) Bank of America E-Commerce Research Oct 2020",
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      "text": "Aligned with massive secular trends.",
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      "evidence": "The deck presents secular trends aligned with BuzzFeed's business model",
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      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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