{
  "docId": "019de072-a925-73b9-ab98-0062fb164a34",
  "docSlug": "3572fff9f715d821117bd423382cb1dd",
  "documentTitle": "Blue Apron | Results Presentation Deck | 23 slides",
  "authorId": "blue-apron",
  "authorName": "Blue Apron",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 16,
  "pageCount": 23,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The slide compares Q1 2022 against a trend line starting from Q1 2020.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-a925-73b9-ab98-0062fb164a34/16",
  "deckHref": "/decks/019de072-a925-73b9-ab98-0062fb164a34",
  "deckJsonHref": "/decks/019de072-a925-73b9-ab98-0062fb164a34.json",
  "deckAnchorHref": "/decks/019de072-a925-73b9-ab98-0062fb164a34#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.55,
        "y": 0.2
      },
      "kind": "chart",
      "text": "PTG&A ($M) trend from Q1 2020 to Q1 2022",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1e44756-4cbd-402e-a974-366f6cd7f6e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.08,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Variable Margin trend from Q1 2020 to Q1 2022",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a6ff694f-d6ca-4b8e-8e8d-906d24cfb984",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.65,
        "y": 0.15
      },
      "kind": "metric",
      "text": "PTG&A ($M) $43.3 Million +18.3% YoY",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56ae2c0f-dbcb-48c2-af33-656f16ea6396",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.15,
        "y": 0.15
      },
      "kind": "metric",
      "text": "Variable Margin 32.5% -460 bps YoY",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9c603979-a85f-4c95-90d3-b6e49dbb134b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "(1) Represents net revenue less cost of goods sold, excluding depreciation and amortization, as a percentage of net revenue",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "894a2565-8edd-48fb-a521-18289f820fc7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "First Quarter 2022 Performance",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d1e1af34-1bec-4d1f-b7a7-ab420da0a572",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 18,
      "from": 10,
      "beatId": "509a0b3e-3a2b-4537-b0dd-fb210a7caa4a",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The document outlines the company's solution approach, including focused initiatives and performance metrics.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 18,
      "from": 6,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "68a6f6bc-96e5-4332-bcc6-f55077f92e5a",
      "evidence": "The document implies the cost of inaction by presenting the benefits of the turnaround strategy.",
      "position": 0,
      "objective": "What if Blue Apron doesn't execute its strategic plan?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}