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  "documentTitle": "Blue Apron | Investor Day Presentation Deck | 135 slides",
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  "authorName": "Blue Apron",
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  "presentationDate": "2022-05-01 00:00:00",
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  "notes": "The slide uses a grid layout to present four personas with corresponding TAM metrics.",
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      "text": "Customer segment TAM information represents Blue Apron's internal estimates based on information from a third-party survey of approximately 26,000 consumers that has been extrapolated to the broader U.S. population, combined with other internal company data derived from social media usage research. Some customers may fall into more than one customer segment.",
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      "text": "TAM: 49m*",
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