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  "docId": "019de072-a883-73a1-8034-23aaca1873d7",
  "docSlug": "9ae055204d6487e10f065229f66e38fb",
  "documentTitle": "Blue Apron | Investor Day Presentation Deck | 135 slides",
  "authorId": "blue-apron",
  "authorName": "Blue Apron",
  "documentKindSlug": "conference-presentation",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
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  "pageNumber": 49,
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  "prevPage": 48,
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  "slideType": "pain_points",
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  "density": "balanced",
  "nDataPoints": 10,
  "notes": "The slide uses a survey of 1069 non-users to identify barriers to entry.",
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      "kind": "chart",
      "text": "Reasons for not purchasing meal kits",
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      "kind": "paragraph",
      "text": "Over half of consumers have never purchased a meal kit. Recurring subscription is top barrier to consideration.",
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      "kind": "source-note",
      "text": "BASE: Never Purchased Meal Kit Delivery Service (n=1069) Q50: You indicated that you have never purchased from a meal kit service. Why is that?",
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      "kind": "title",
      "text": "BLUE APRON IS GOING BEYOND SUBSCRIPTION",
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      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The majority of the deck showcases Blue Apron's growth achievements, product advancements, and expanded partnerships.",
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      "name": "Cost Of Inaction",
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      "evidence": "The deck emphasizes the costs of not using Blue Apron's services, such as missed food occasions at home.",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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