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  "documentTitle": "Blue Apron | Investor Day Presentation Deck | 135 slides",
  "authorId": "blue-apron",
  "authorName": "Blue Apron",
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  "presentationDate": "2022-05-01 00:00:00",
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  "notes": "The slide uses a visual of a meal kit box and recipe card to ground the value proposition in the physical product experience.",
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      "text": "Hands holding a Blue Apron recipe card over a box of fresh produce.",
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      "text": "We help them learn and be creative with adventurous flavors and techniques. We curate unique meals that taste great. We have better quality ingredients.",
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      "text": "Sources: Blue Apron customer surveys: Weekly Box Experience Survey (Q3 2018-Q1 2021); Differentiation through lens of customer (September 2020), Blue Apron & HelloFresh comparisons (January 2021)",
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      "kind": "title",
      "text": "HOW ARE WE POSITIVELY COMPARED TO COMPETITORS?",
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