{
  "docId": "019de072-a883-73a1-8034-23aaca1873d7",
  "docSlug": "9ae055204d6487e10f065229f66e38fb",
  "documentTitle": "Blue Apron | Investor Day Presentation Deck | 135 slides",
  "authorId": "blue-apron",
  "authorName": "Blue Apron",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 37,
  "pageCount": 120,
  "prevPage": 36,
  "nextPage": 38,
  "slideType": "segmentation",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 7,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-a883-73a1-8034-23aaca1873d7/37",
  "deckHref": "/decks/019de072-a883-73a1-8034-23aaca1873d7",
  "deckJsonHref": "/decks/019de072-a883-73a1-8034-23aaca1873d7.json",
  "deckAnchorHref": "/decks/019de072-a883-73a1-8034-23aaca1873d7#slide-37",
  "components": [
    {
      "bbox": {
        "h": 0.054,
        "w": 0.316,
        "x": 0.152,
        "y": 0.492
      },
      "kind": "chart",
      "text": "Average Annual Household Income breakdown",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c80e605-462f-44ed-a0e7-dc78fddf1806",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.054,
        "w": 0.316,
        "x": 0.567,
        "y": 0.492
      },
      "kind": "chart",
      "text": "Gender breakdown",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b55ad9a1-54e7-4786-ba8e-d84af69d1cd1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.316,
        "x": 0.567,
        "y": 0.57
      },
      "kind": "list",
      "text": "Gender segments: Female, Male, Non-binary",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "61c40dee-b756-49f7-a169-3ae176ca4898",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.316,
        "x": 0.152,
        "y": 0.57
      },
      "kind": "list",
      "text": "Income segments: Less than $50k, $50k-$99k, $100k-$199k, >$200k",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e6e48b39-f23b-4f7f-ad53-70c8c10bddec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.35,
        "x": 0.55,
        "y": 0.385
      },
      "kind": "paragraph",
      "text": "Account holders tend to be female, but we know customers often share preparation with partners and/or families",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d6fa743f-e8bc-4207-a1fa-2fc035ac8b2a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.316,
        "x": 0.152,
        "y": 0.415
      },
      "kind": "paragraph",
      "text": "Two-thirds of customers > $100k",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fde43fee-f127-4246-8764-0dc773f60264",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "CUSTOMERS: ALL INCOME GROUPS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd5b03ca-9589-4bf4-a131-f4e39aa66922",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "6b401714-93de-47db-bb7e-8b25448f4541",
      "evidence": "Breakdown of customer base by income and gender demographics",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 120,
      "from": 6,
      "beatId": "7ac15c5f-0520-4443-b44d-39beb00de725",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The majority of the deck showcases Blue Apron's growth achievements, product advancements, and expanded partnerships.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}