{
  "docId": "019de072-a883-73a1-8034-23aaca1873d7",
  "docSlug": "9ae055204d6487e10f065229f66e38fb",
  "documentTitle": "Blue Apron | Investor Day Presentation Deck | 135 slides",
  "authorId": "blue-apron",
  "authorName": "Blue Apron",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 33,
  "pageCount": 120,
  "prevPage": 32,
  "nextPage": 34,
  "slideType": "segmentation",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 5,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-a883-73a1-8034-23aaca1873d7/33",
  "deckHref": "/decks/019de072-a883-73a1-8034-23aaca1873d7",
  "deckJsonHref": "/decks/019de072-a883-73a1-8034-23aaca1873d7.json",
  "deckAnchorHref": "/decks/019de072-a883-73a1-8034-23aaca1873d7#slide-33",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.52,
        "x": 0.24,
        "y": 0.44
      },
      "kind": "chart",
      "text": "18%, 25%, 20%, 20%, 16%",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "58a32beb-fd5a-418f-af3e-c1d33fb1973f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.44,
        "x": 0.28,
        "y": 0.56
      },
      "kind": "list",
      "text": "18-24 years old, 25-34 years old, 35-44 years old, 45-54 years old, 55-64 years old, 65+ years old",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "68cf0c84-75ce-4934-8a79-ef24d42dc711",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.4,
        "y": 0.36
      },
      "kind": "title",
      "text": "Even split across age groups",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a531b48-073f-4a15-85d8-b2c43ccc0693",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.28,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "CUSTOMERS: ALL AGES",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed101e67-b2a5-411b-8255-2337d2912d50",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "1ebb2047-c3e2-4d70-bec4-f35e1867624d",
      "evidence": "Demographic segmentation by age",
      "confidence": 0.6
    }
  ],
  "arcBeats": [
    {
      "to": 120,
      "from": 6,
      "beatId": "7ac15c5f-0520-4443-b44d-39beb00de725",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The majority of the deck showcases Blue Apron's growth achievements, product advancements, and expanded partnerships.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}