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  "documentTitle": "Blue Apron | Investor Day Presentation Deck | 135 slides",
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  "notes": "The chart uses a segmented bar to illustrate customer cohorts: Experimenting, Habit-building, and Brand Advocate.",
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      "text": "Segmented bar chart showing 12%, 13%, and 75% customer distribution with associated churn metrics.",
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      "text": "*Variable by season",
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      "text": "CUSTOMERS’ LEVEL OF EXPERIENCE IS A CRITICAL VARIABLE WHEN UNDERSTANDING CUSTOMER BEHAVIOR",
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