{
  "docId": "019de072-a883-73a1-8034-23aaca1873d7",
  "docSlug": "9ae055204d6487e10f065229f66e38fb",
  "documentTitle": "Blue Apron | Investor Day Presentation Deck | 135 slides",
  "authorId": "blue-apron",
  "authorName": "Blue Apron",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 120,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "before_after",
  "function": "analyze_data",
  "density": "sparse",
  "nDataPoints": 17,
  "notes": "The chart uses a vertical dashed line to mark the 'New product roadmap launches' event in 2020 Q2.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-a883-73a1-8034-23aaca1873d7/14",
  "deckHref": "/decks/019de072-a883-73a1-8034-23aaca1873d7",
  "deckJsonHref": "/decks/019de072-a883-73a1-8034-23aaca1873d7.json",
  "deckAnchorHref": "/decks/019de072-a883-73a1-8034-23aaca1873d7#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.7,
        "x": 0.15,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Average Revenue per Customer trend line",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0ca723c-abc3-415d-b9ae-dd7d9054f5da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.55,
        "y": 0.65
      },
      "kind": "legend",
      "text": "New product roadmap launches",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c8806f75-e30f-41db-b636-096d2c100401",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "AVERAGE REVENUE PER CUSTOMER",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bb889154-1a2d-4459-89ee-9368c27d47fc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before/after framing",
      "slug": "before-after-framing",
      "agent": null,
      "layer": "slide",
      "matchId": "d2d9008d-7cca-4053-826b-61532f979582",
      "evidence": "The slide shows a trend line with a 'before' and 'after' implication, and the title mentions a 'New product roadmap launches'.",
      "confidence": 0.7
    },
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "6255ac2a-03e1-4d23-a672-76960bc3dec8",
      "evidence": "The slide mentions an 'Average Revenue per Customer trend line' which could be a waterfall chart.",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "629e3ee0-bf6b-4aec-a654-0fb98ceeaca3",
      "evidence": "The chart explicitly contrasts performance before and after the 2020 Q2 product roadmap launch.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 120,
      "from": 6,
      "beatId": "7ac15c5f-0520-4443-b44d-39beb00de725",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The majority of the deck showcases Blue Apron's growth achievements, product advancements, and expanded partnerships.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 14,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "6502f8a6-74cd-4e25-91b1-2e4e63c9808e",
      "evidence": "The deck presents a series of logical and data-driven arguments to support its growth claims.",
      "position": 0,
      "objective": "To demonstrate the effectiveness of Blue Apron's turnaround strategy",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}