{
  "docId": "019de072-a883-73a1-8034-23aaca1873d7",
  "docSlug": "9ae055204d6487e10f065229f66e38fb",
  "documentTitle": "Blue Apron | Investor Day Presentation Deck | 135 slides",
  "authorId": "blue-apron",
  "authorName": "Blue Apron",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 10,
  "pageCount": 120,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "thesis_headline",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-a883-73a1-8034-23aaca1873d7/10",
  "deckHref": "/decks/019de072-a883-73a1-8034-23aaca1873d7",
  "deckJsonHref": "/decks/019de072-a883-73a1-8034-23aaca1873d7.json",
  "deckAnchorHref": "/decks/019de072-a883-73a1-8034-23aaca1873d7#slide-10",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 0.65,
        "x": 0.35,
        "y": 0
      },
      "kind": "image",
      "text": "Mother and daughter cooking in a kitchen",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be2c8e47-a480-481b-9659-a216b90b38ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.31,
        "w": 0.29,
        "x": 0.06,
        "y": 0.344
      },
      "kind": "title",
      "text": "Blue Apron is EMPOWERING PEOPLE to create incredible culinary experiences at home",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "47701d1d-69a8-4cd1-9a46-0c031c9e11d7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 120,
      "from": 6,
      "beatId": "7ac15c5f-0520-4443-b44d-39beb00de725",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The majority of the deck showcases Blue Apron's growth achievements, product advancements, and expanded partnerships.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 8,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "457bf36c-efd1-4097-ae9f-0e2cde011272",
      "evidence": "The deck uses the Golden Circle framework to articulate Blue Apron's 'why', 'how', and 'what'.",
      "position": 1,
      "objective": "To explain Blue Apron's vision and purpose",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}