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  "notes": "Includes a patient photo and quote/persona context (Linda).",
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      "text": "Treatment goal aims to achieve sustained safe platelet levels, with absence of bleeding and without toxicity of therapy",
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      "text": "Rare, serious autoimmune disease characterized by low platelet counts leading to risk of bruising, bleeding and debilitating fatigue. More than 70K patients in the U.S. 75% of patients report impaired ability to perform daily tasks. 50% of patients report high impact on emotional well-being including anxiety and depression. 48% of patients reduced or considered reducing work hours. Current therapies often fail to achieve sustained elevation of platelet counts, necessitating retreatment or additional lines of therapy.",
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      "text": "argenx Market Research; Rodeghiero F et al. Blood. 2009; Neunert C et al. Blood Adv. 2019; Provan D et al. Blood Adv. 2019",
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