{ "docId": "019de072-9bef-71aa-8331-b5ed84061387", "docSlug": "89a87943edf68eecfc45b7f0508b2a59", "documentTitle": "Allbirds | Investor Presentation Deck | 30 slides", "authorId": "allbirds", "authorName": "Allbirds", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2022-05-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 28, "pageCount": 30, "prevPage": 27, "nextPage": 29, "slideType": "mission", "function": "inspire_vision", "density": "overcrowded", "nDataPoints": 2, "notes": "Includes a photo of the two founders, Tim and Joey.", "elementsJson": null, "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019de072-9bef-71aa-8331-b5ed84061387/28", "deckHref": "/decks/019de072-9bef-71aa-8331-b5ed84061387", "deckJsonHref": "/decks/019de072-9bef-71aa-8331-b5ed84061387.json", "deckAnchorHref": "/decks/019de072-9bef-71aa-8331-b5ed84061387#slide-28", "components": [ { "bbox": { "h": 0.35, "w": 0.28, "x": 0.68, "y": 0.55 }, "kind": "image", "text": "Photo of founders", "attrs": null, "subkind": "photo", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7a3e9204-0675-4404-af34-688efeae878a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.93, "x": 0.035, "y": 0.12 }, "kind": "paragraph", "text": "We started Allbirds as outsiders to the footwear and apparel industry. When we came together, we aligned on a few central beliefs and set out to change the way consumers think about what products they wear, starting with the ones on their feet.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "4c42e011-dbdc-4428-9617-b2e7ebc3cad4", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.93, "x": 0.035, "y": 0.22 }, "kind": "paragraph", "text": "The prevailing doctrine of the synthetic-based footwear and apparel world was that comfort equals ugly, and that natural materials were more expensive, less durable, or less capable of sending you to a personal best, or put another way, worse. They questioned whether consumers really cared about how their consumption affects the environment, and why a company needed to control its customer experience end-to-end. Our vision was the inverse of all of this.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "6d73431c-aee5-41e8-82d8-beee082c1c02", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.93, "x": 0.035, "y": 0.44 }, "kind": "paragraph", "text": "The world is changing fast, as is consumption, and we are well positioned to be at the forefront of this generational change. Consumers demand much more from companies today. In 2016, a poll of our customers asking their top reason for purchasing Allbirds revealed that only 7% did so because of our environmental credentials. Fast forward to 2020, and almost 50% of our surveyed customers emphasized the sustainability of our shoes in post-purchase discussions.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "6e3ec716-8a81-40ef-bebf-6a98edcbac66", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.1, "x": 0.46, "y": 0.76 }, "kind": "paragraph", "text": "Tread Lighter,\nTim & Joey", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "bb5c6681-5a8b-404a-a304-1987f1377e19", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.93, "x": 0.035, "y": 0.35 }, "kind": "paragraph", "text": "We knew that natural materials could make products that were more comfortable, more beautiful, and higher performing. Nature has been at this a lot longer than companies using barrels of oil to make the plastics that the rest of the industry relies on.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e226cd70-ad59-4e22-a48e-c7527614b806", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.63, "x": 0.035, "y": 0.56 }, "kind": "paragraph", "text": "Our mission—better things in a better way—means that we align our purpose of reversing climate change with our product quality and our financial outcomes. The more we sell, the better our business gets, and the closer we get to a net-zero emission future. Our products emit much less pollution than the industry average, and we have a plan to move our per-unit impact on the doorstep of neutral by 2030.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "fda1eab2-5a98-4485-89c7-252a9637b791", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.15, "x": 0.035, "y": 0.05 }, "kind": "title", "text": "Founder's Letter", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e9019cd5-d720-4816-abe4-9074ca9e7f9c", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Audience Definition", "slug": "audience-definition", "agent": "Storyteller", "layer": "slide", "matchId": "e0956efd-f00a-45ec-9657-46df11719d67", "evidence": "The world is changing fast, as is consumption, and we are well positioned to be at the forefront of this generational change. 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