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  "docSlug": "89a87943edf68eecfc45b7f0508b2a59",
  "documentTitle": "Allbirds | Investor Presentation Deck | 30 slides",
  "authorId": "allbirds",
  "authorName": "Allbirds",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
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  "slideType": "go_to_market",
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  "notes": "The slide uses a grid of six images with corresponding labels and descriptive text blocks.",
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      "text": "We have a highly considered, creative and insight-led approach to delivering impactful communications that drive growth and build brand equity",
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      "text": "Word-of-mouth, Thought Leadership, Meaningful Partnerships, TV & Other Media, Community, Digital & Performance Marketing",
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      "kind": "paragraph",
      "text": "Our early adopters told our story to their friends and raved about us on their social media channels. Our transparent communication and bold thought leadership establishes trust with our customers, allowing us to educate and empower. Partnerships allow us to engage customers at the edges of our brand territory. Our TV creative approach is inspirational, irreverent, unassuming, and relays our products' natural materials benefits. Deepening relationships with consumers through Allgood Collective (AGC) community of individuals. Diversifying from traditional social media into podcasts, out-of-home, theatre, and community and retail marketing.",
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      "kind": "title",
      "text": "Raise Brand Awareness and Affinity Through a Multi-Channel Marketing Approach",
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      "evidence": "The deck presents the market opportunity and growth potential of prioritizing sustainability",
      "position": 0,
      "objective": "Highlight the importance of sustainability and growth in the footwear industry",
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      "evidence": "The deck presents the company's mission and growth plan summary",
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