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  "docSlug": "89a87943edf68eecfc45b7f0508b2a59",
  "documentTitle": "Allbirds | Investor Presentation Deck | 30 slides",
  "authorId": "allbirds",
  "authorName": "Allbirds",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
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  "pageNumber": 19,
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  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a 'growth opportunity' framing by emphasizing that only 11% of the population knows the brand.",
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      "kind": "paragraph",
      "text": "We are still just saying \"Hello!\" Only 11% of the U.S. population know of Allbirds",
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      "text": "increase in aided brand awareness",
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      "kind": "paragraph",
      "text": "Continue to increase brand awareness & consideration by telling our story, building our community, and launching new products",
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      "name": "Cost Of Inaction",
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      "evidence": "The deck presents the market opportunity and growth potential of prioritizing sustainability",
      "position": 0,
      "objective": "Highlight the importance of sustainability and growth in the footwear industry",
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