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  "docSlug": "89a87943edf68eecfc45b7f0508b2a59",
  "documentTitle": "Allbirds | Investor Presentation Deck | 30 slides",
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  "authorName": "Allbirds",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-05-01 00:00:00",
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  "pageNumber": 17,
  "pageCount": 30,
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  "density": "overcrowded",
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  "notes": "The slide uses a column-based layout to map high-level strategies to specific growth initiatives for each pillar.",
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  "slideHref": "/slides/019de072-9bef-71aa-8331-b5ed84061387/17",
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      "kind": "callout",
      "text": "IMPACT & ESG Tread lighter and have a positive impact on all stakeholders, including Planet, People, & Investors",
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      "text": "VERTICAL RETAIL: Serve that global community... Expand vertical retail distribution.",
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      "text": "COMMUNITY: Inspire that community of customers... Deepen engagement with our customer community.",
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      "text": "BRAND: Build a global brand... Raise awareness & grow our customer community.",
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      "text": "PRODUCT: Make the world's most comfortable footwear & apparel... Innovate & make great new products.",
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      "text": "INFRASTRUCTURE: Deliver the highest quality products... Optimize infrastructure for profitable growth.",
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      "kind": "title",
      "text": "Growth Plan Summary: Our Strategic Plan & Growth Initiatives",
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      "name": "Cost Of Inaction",
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      "evidence": "The deck presents the market opportunity and growth potential of prioritizing sustainability",
      "position": 0,
      "objective": "Highlight the importance of sustainability and growth in the footwear industry",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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