{
  "docId": "019de072-93c0-7157-8ac1-655939637b55",
  "docSlug": "26da173da3abc2fb9068046b601e0113",
  "documentTitle": "Unilever | Results Presentation Deck | 30 slides",
  "authorId": "unilever",
  "authorName": "Unilever",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 23,
  "pageCount": 30,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a mix of financial metrics (USG, UVG, UPG) and qualitative marketing highlights.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-93c0-7157-8ac1-655939637b55/23",
  "deckHref": "/decks/019de072-93c0-7157-8ac1-655939637b55",
  "deckJsonHref": "/decks/019de072-93c0-7157-8ac1-655939637b55.json",
  "deckAnchorHref": "/decks/019de072-93c0-7157-8ac1-655939637b55#slide-23",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.24,
        "x": 0.73,
        "y": 0.62
      },
      "kind": "image",
      "text": "Dove deodorant relaunch ad",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "05cf6b33-d183-44fe-99d9-79e9f473276f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.24,
        "x": 0.44,
        "y": 0.62
      },
      "kind": "image",
      "text": "Lux bars ad",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c3cc537-cdf1-46f1-894f-ebba80ff87af",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.24,
        "x": 0.44,
        "y": 0.23
      },
      "kind": "image",
      "text": "Rexona 72h protection ad",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "816cbf02-9c9e-4d9a-9bdc-b0e725e9bad7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.24,
        "x": 0.73,
        "y": 0.23
      },
      "kind": "image",
      "text": "Clear China relaunch ad",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "91a2066f-11b3-4233-bd2a-a30ff0f62f08",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.38,
        "x": 0.04,
        "y": 0.38
      },
      "kind": "list",
      "text": "Pricing accelerated across all categories; Some volume impact in Hair and Skin Cleansing; Another strong quarter for Prestige, with double digit growth",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "006394e6-c58c-4178-8456-def81679a6e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.1,
        "x": 0.19,
        "y": 0.18
      },
      "kind": "metric",
      "text": "(0.3)% Q1 UVG",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "687088c9-025e-45d6-ba10-01765af5785a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.1,
        "x": 0.32,
        "y": 0.18
      },
      "kind": "metric",
      "text": "7.4% Q1 UPG",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a5a73815-417b-4728-99c7-5844a28587f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.1,
        "x": 0.06,
        "y": 0.18
      },
      "kind": "metric",
      "text": "7.1% Q1 USG",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6749d6c-11ad-4a24-a9d3-c8e72c2d25bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.35,
        "x": 0.08,
        "y": 0.03
      },
      "kind": "title",
      "text": "Beauty & Personal Care",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "def0ce7d-f64e-4cad-97d9-d575b8012283",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 28,
      "from": 20,
      "beatId": "3efe0f24-421f-4960-b380-df53a41eb7ae",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The document provides an update on Unilever's performance and progress against its priorities",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 30,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "f6677113-88d5-470d-ad8e-6ed578ffa12f",
      "evidence": "The document implies that not addressing the challenges will negatively impact Unilever's performance",
      "position": 0,
      "objective": "Highlight the risks of not addressing the challenging operating environment",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 28,
      "from": 20,
      "name": "Hypothesis Test",
      "slug": "42-hypothesis-test",
      "bestFor": "Strategy validation, due diligence, research presentations",
      "matchId": "7e93385a-9749-48a7-bb01-8447ed78dcb8",
      "evidence": "The document provides data and metrics to support the effectiveness of Unilever's priorities",
      "position": 1,
      "objective": "Test the hypothesis that Unilever's strategic priorities will drive growth and profitability",
      "structure": "The Hypothesis -> Test 1 (Supports/Refutes) -> Test 2 (Supports/Refutes) -> Conclusion (Validated/Pivoted)",
      "confidence": 0.7,
      "description": "State a hypothesis upfront, then systematically prove or disprove it with evidence"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}