{
  "docId": "019de072-9044-74d9-a04c-232d9aa68cb9",
  "docSlug": "42df89ab507fc670046f55ece91afe4f",
  "documentTitle": "Snap Inc | Results Presentation Deck | 20 slides",
  "authorId": "snap-inc",
  "authorName": "Snap Inc.",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 20,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-9044-74d9-a04c-232d9aa68cb9/6",
  "deckHref": "/decks/019de072-9044-74d9-a04c-232d9aa68cb9",
  "deckJsonHref": "/decks/019de072-9044-74d9-a04c-232d9aa68cb9.json",
  "deckAnchorHref": "/decks/019de072-9044-74d9-a04c-232d9aa68cb9#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.497,
        "w": 0.925,
        "x": 0.068,
        "y": 0.194
      },
      "kind": "list",
      "text": "Online retail platform GOAT uploaded two AR shoe try-on Lenses to its Public Profile, and saw over 1 million plays in the first week alone.\nRevenue from Dynamic Ads more than tripled year-over-year, as we have increasingly seen advertisers leverage their product catalogs to automatically create ads in real time.\nWe launched our first AR certification on Snap Focus, a five-part online course teaching advertisers how to build, scale, optimize, and measure AR Lens campaigns for a variety of marketing objectives.\nWe announced mid-roll ads in Snap Star Public Stories, allowing select Creators to participate in a mid-roll ad revenue sharing program in Stories.\nWe published our latest Snapchat Generation Report, providing advertisers with key insights into how Snapchatters are using the app, what makes them happy, and their shopping habits.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b98e3d13-fbbf-4562-82e2-6259fe690401",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.022,
        "w": 0.289,
        "x": 0.068,
        "y": 0.156
      },
      "kind": "paragraph",
      "text": "We expanded our offering for advertisers:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dfa4646d-0a2d-4c8c-89c9-93abbef1af2a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.033,
        "w": 0.338,
        "x": 0.068,
        "y": 0.075
      },
      "kind": "title",
      "text": "Business Highlights (continued)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3099619-bee7-4bc5-8061-64a4f6d53a45",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "9a9f23f0-339c-437b-9b37-882f0837397c",
      "evidence": "list/bullet: Online retail platform GOAT uploaded two AR shoe try-on Lenses to its Public Profile, and saw over 1 million plays in the first week alone.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 3,
      "beatId": "ce86579a-98f3-479f-bc90-ac607bbec090",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Key Performance Indicators Overview",
      "beatSlug": null,
      "evidence": "The presentation provides an overview of Snap Inc.'s financial highlights, revenue by geography, and other key performance indicators.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 6,
      "from": 4,
      "beatId": "cd298ead-2d2b-4b5b-84c8-709bea002d31",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Key Takeaways",
      "beatSlug": null,
      "evidence": "The presentation highlights key takeaways and business highlights, providing insight into Snap Inc.'s performance.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 3,
      "name": "Pareto Focus",
      "slug": "50-pareto-focus",
      "bestFor": "Resource allocation, problem prioritization, efficiency improvements",
      "matchId": "28c47fdf-2974-462c-b249-acc4f165470d",
      "evidence": "The presentation provides a detailed overview of Snap Inc.'s financial performance, highlighting key drivers such as revenue growth and ARPU increase.",
      "position": 1,
      "objective": "What are the key drivers of Snap Inc.'s financial performance?",
      "structure": "The Full Distribution -> The Vital Few (20%) -> The Trivial Many (80%) -> Focus Recommendation",
      "confidence": 0.6,
      "description": "Show that 80% of results come from 20% of causes to drive prioritization"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}