{
  "docId": "019de072-8fa8-72db-a125-d2a75b91663b",
  "docSlug": "fb57dbb70e5690a660047e849d20a2cc",
  "documentTitle": "Snap Inc | Investor Presentation Deck | 48 slides",
  "authorId": "snap-inc",
  "authorName": "Snap Inc.",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 36,
  "pageCount": 48,
  "prevPage": 35,
  "nextPage": 37,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "Uses a contrast-pair framework to highlight the discrepancy between revenue share and user reach.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-8fa8-72db-a125-d2a75b91663b/36",
  "deckHref": "/decks/019de072-8fa8-72db-a125-d2a75b91663b",
  "deckJsonHref": "/decks/019de072-8fa8-72db-a125-d2a75b91663b.json",
  "deckAnchorHref": "/decks/019de072-8fa8-72db-a125-d2a75b91663b#slide-36",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.2,
        "x": 0.25,
        "y": 0.37
      },
      "kind": "chart",
      "text": "Snapchat comprises less than 2% of the US digital ad market",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16526688-c980-4221-9951-4ca606259f4d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.2,
        "x": 0.55,
        "y": 0.37
      },
      "kind": "chart",
      "text": "yet reaches nearly half of US smartphone users",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "73747109-ac14-4d7c-890e-fef514cab677",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.16,
        "x": 0.77,
        "y": 0.52
      },
      "kind": "paragraph",
      "text": "yet reaches nearly half of US smartphone users",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30e3dbee-0ff9-4017-997d-916d5a684246",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.23,
        "x": 0.07,
        "y": 0.52
      },
      "kind": "paragraph",
      "text": "Snapchat comprises less than 2% of the US digital ad market",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c81be81b-64a6-4a4e-a8ec-b5beba47635c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.95,
        "x": 0.025,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Snap Inc. internal data 2021. eMarketer 2021 estimates, Mar. 2022. Percentage calculated by dividing Snap Inc. US revenue by US digital ad market. See Snap Inc. public filings with the SEC. Snap Inc. internal data Q4 2021. eMarketer 2021 estimates, Feb. 2022. Percentage calculated by dividing US monthly active users by US smartphone users. See Snap Inc. public filings with the SEC.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "feecf8cf-bda8-4dcb-8ff2-a964ddc2ab5b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.594,
        "x": 0.203,
        "y": 0.12
      },
      "kind": "title",
      "text": "Opportunity to Expand Our Market Share",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0e4eb0a2-3d60-40a7-b786-504321297a22",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "f4cdabc6-9e1a-4505-aab7-f5398a1d5368",
      "evidence": "chart/pie: Snapchat comprises less than 2% of the US digital ad market / yet reaches nearly half of US smartphone users",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "contrast-pairs",
      "slug": null,
      "matchId": "846aa1e1-88f3-4ada-8380-998744e8b95c",
      "evidence": "The slide explicitly contrasts low market share with high user reach to imply growth potential.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}