{
  "docId": "019de072-86b8-7163-8e39-aace9919ef95",
  "docSlug": "467474562f5fa19545b9a4a05c4dc571",
  "documentTitle": "Lululemon | Investor Day Presentation Deck | 164 slides",
  "authorId": "lululemon",
  "authorName": "Lululemon",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7994376,
  "pageNumber": 35,
  "pageCount": 120,
  "prevPage": 34,
  "nextPage": 36,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a navigation bar at the bottom to show context within a larger presentation flow.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-86b8-7163-8e39-aace9919ef95/35",
  "deckHref": "/decks/019de072-86b8-7163-8e39-aace9919ef95",
  "deckJsonHref": "/decks/019de072-86b8-7163-8e39-aace9919ef95.json",
  "deckAnchorHref": "/decks/019de072-86b8-7163-8e39-aace9919ef95#slide-35",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.43,
        "y": 0.07
      },
      "kind": "callout",
      "text": "GOAL: Quadruple international and deliver double-digit growth in North America",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2fa016e0-6042-4929-bb71-60d91027eabc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.69,
        "x": 0.31,
        "y": 0.25
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b03212f2-33d6-435b-ab21-0c3f91737c0c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.03,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "We gained more market share than any brand in the industry since 2019*",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a43cc9ff-ac2e-4ee1-9463-40a8387ab108",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.98,
        "x": 0.01,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "*From 2019 to 2021, in the adult active apparel industry, lululemon gained more market share, globally, than any brand in this industry, across the markets that The NPD Group tracks. Source: The NPD Group/ Consumer Tracking Service/ US, Canada, France, Germany, Italy, Spain, UK, Japan, & Korea combined/ based on revenue",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cbd0b12d-4ce3-44ba-bb1e-7e8db4f712a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.06,
        "y": 0.1
      },
      "kind": "title",
      "text": "Market expansion",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3b92c4f1-9624-438d-9168-aaa9e8207210",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Social Proof",
      "slug": "social-proof",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "a0bc452d-4d00-453c-b5a7-9050d7479a2d",
      "evidence": "source-note: *From 2019 to 2021, in the adult active apparel industry, lululemon gained more market share, globally, than any brand in this industry, across the markets that The NPD Group tracks. Source: The NPD Group/ C",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 36,
      "from": 31,
      "beatId": "c1e6ce7e-f171-44a1-9fde-e1e2a1361666",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Discussed market expansion opportunities",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}