{
  "docId": "019de072-86b8-7163-8e39-aace9919ef95",
  "docSlug": "467474562f5fa19545b9a4a05c4dc571",
  "documentTitle": "Lululemon | Investor Day Presentation Deck | 164 slides",
  "authorId": "lululemon",
  "authorName": "Lululemon",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7994376,
  "pageNumber": 18,
  "pageCount": 120,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide highlights a strategic goal for growth in Men's and Women's segments alongside a brand perception metric regarding Yoga.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de072-86b8-7163-8e39-aace9919ef95/18",
  "deckHref": "/decks/019de072-86b8-7163-8e39-aace9919ef95",
  "deckJsonHref": "/decks/019de072-86b8-7163-8e39-aace9919ef95.json",
  "deckAnchorHref": "/decks/019de072-86b8-7163-8e39-aace9919ef95#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.44,
        "y": 0.07
      },
      "kind": "callout",
      "text": "GOAL: Double Men's and deliver double digit growth in Women's",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1ec0dbda-408d-4db7-8f3d-ef593be274e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.38,
        "x": 0.57,
        "y": 0.44
      },
      "kind": "callout",
      "text": "Brand association with Yoga is 20 points more than Train / Run",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9cc74d16-1445-46a1-b3d6-deb4e4204841",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.57,
        "x": 0,
        "y": 0.25
      },
      "kind": "image",
      "text": "Man exercising with battle ropes",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3acef2ae-76ad-4b70-a7dc-29aadb0ac1ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.98,
        "x": 0.01,
        "y": 0.85
      },
      "kind": "list",
      "text": "Science of Feel, Activity, Franchise & hero items, Extending categories, Raw materials innovation",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06d476c2-03a6-4304-8fa5-3518b87b2c78",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.38,
        "x": 0.06,
        "y": 0.1
      },
      "kind": "title",
      "text": "Product innovation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56776974-916b-4d1e-908c-e1a0f2c62a92",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "eed93252-f43a-45b1-80a8-273190ebaf3e",
      "evidence": "list/bullet: Science of Feel, Activity, Franchise & hero items, Extending categories, Raw materials innovation",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 12,
      "beatId": "85734a2d-08ea-455f-ac8f-648806d24e44",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Presented Power of Three strategy",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 12,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "049eea8a-8141-43b7-8191-8950f0feb15c",
      "evidence": "Logically connected strategy components",
      "position": 0,
      "objective": "Explain Power of Three strategy",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}