{
  "docId": "019de072-7bd3-72ff-a8cc-04b7828923ac",
  "docSlug": "b4bc8a41c0a5e62c145667d097fc470f",
  "documentTitle": "Creatd | Results Presentation Deck | 37 slides",
  "authorId": "creatd",
  "authorName": "Creatd",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 18,
  "pageCount": 37,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "Uses a 2x2 grid of metrics to emphasize the problem.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-7bd3-72ff-a8cc-04b7828923ac/18",
  "deckHref": "/decks/019de072-7bd3-72ff-a8cc-04b7828923ac",
  "deckJsonHref": "/decks/019de072-7bd3-72ff-a8cc-04b7828923ac.json",
  "deckAnchorHref": "/decks/019de072-7bd3-72ff-a8cc-04b7828923ac#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.2,
        "x": 0.71,
        "y": 0.52
      },
      "kind": "metric",
      "text": "47% of internet users globally use an ad blocker daily",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0e820695-4a8d-4343-846d-b8b5510c5425",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.2,
        "x": 0.71,
        "y": 0.13
      },
      "kind": "metric",
      "text": "84% of millennials do not trust traditional advertising",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c5055a2-875b-49ef-96a7-fdecc6c75f16",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.2,
        "x": 0.45,
        "y": 0.13
      },
      "kind": "metric",
      "text": "77% of all consumers do not trust ads",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c000bfa-f6e5-420a-94bc-6531ef4d3ce8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.2,
        "x": 0.45,
        "y": 0.52
      },
      "kind": "metric",
      "text": "1% of millennials claim that an ad influences them",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "91427dfe-b998-45b5-b859-2ca11caac362",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "The traditional advertising model is built on interruption. The more money you spend, the more people you annoy. That's why nearly half of Internet users have an ad blocker installed.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a46a8c4-5578-4db9-97ab-82907c3d366d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.33,
        "x": 0.58,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "Sources: 1Statista, 2ClickZ, 3Forbes, 4Digital Information World",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c7fe355-afd5-4fab-8682-478f499111c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "People Don't Trust Ads",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b5c4a35-13f5-45b1-8481-19cbbf057d56",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 19,
      "from": 18,
      "beatId": "1c096080-088f-4309-bc03-b83254f98c6d",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The problem is stated on slides 18 and 19, highlighting the lack of trust in ads and the need for creator-based marketing.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 19,
      "from": 18,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "78fdc08b-1517-412a-addb-e1044635c11d",
      "evidence": "The problem statement on slides 18 and 19 implies the cost of inaction.",
      "position": 0,
      "objective": "What is the cost of not using creator-based marketing?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}