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  "notes": "Uses a screenshot of a fitness app interface to illustrate the potential digital ecosystem integration.",
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      "text": "Customer data is key to Nike's ability to keep customers within its environment, and Nike uses its membership to actively personalize a customer's experience by recommending products or pushing shoppers to content on its training apps.",
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      "text": "Combining Nike Training Club and Peloton’s content base provides an opportunity for Nike to drastically increase its content library. Nike’s network of celebrity endorsements could be tapped to create guest content. Peloton would provide access to customer data.",
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