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  "documentTitle": "Blackwells Capital | Activist Presentation Deck | 71 slides",
  "authorId": "blackwells-capital",
  "authorName": "Blackwells Capital",
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  "presentationDate": "2022-04-01 00:00:00",
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  "nDataPoints": 3,
  "notes": "The slide uses a specific precedent (Centr) to derive a hypothetical valuation for Peloton.",
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      "text": "Centr app UI screenshots",
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      "text": "Recently acquired fitness app Centr was touted as “your physical trainer, dietician, chef, and wellness coach” as the app offered more than just workouts. Providing not only workout classes but integrating diet, wellness, mindfulness and planning creates significant value for the consumer and increases stickiness. Centr was acquired in March 2022 by HighPost for over $200 million or ~$10,000 per subscriber. With over 2.8 million subscribers at Peloton, an acquisition valuing each subscriber at $10,000 would result in a takeout price of $83 per share",
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      "kind": "source-note",
      "text": "Sources: Bloomberg.com, “Chris Hemsworth’s Centr Fitness App Bought by Mark Bezos’s HighPost”, March 31, 2022. Company website. Note: Current Peloton subscribers based on Connected Fitness subscribers only.",
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      "kind": "title",
      "text": "Providing a comprehensive offering with a one-stop fitness content shop should increase lifetime value of the customer",
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      "kind": "title",
      "text": "FULLY INTEGRATED FITNESS PRODUCT PORTFOLIO: CENTR FITNESS CASE STUDY",
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      "structure": "The Full Distribution -> The Vital Few (20%) -> The Trivial Many (80%) -> Focus Recommendation",
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