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      "text": "As a software-focused company, Peloton should work to partner with all fitness equipment manufacturers integrating Peloton’s software with new, and potentially existing, equipment across the world",
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      "text": "The potential to integrate Peloton into all treadmill manufacturers, let alone all fitness equipment, creates a significantly larger avenue to gain potential subscribers for the Company’s software",
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      "text": "In 2020 the global treadmill market generated over $3.2 billion and is expected to grow to nearly $6 billion per year by 2030",
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      "text": "A partnership with Peloton would give manufacturers a differentiated selling point while also exposing Peloton to millions of new potential subscribers",
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      "text": "Integrating Peloton software with any new fitness equipment, regardless of manufacturer, would allow the company to expand to several markets including: Gyms, Hotels, Offices, Schools & Universities, Existing fitness equipment, Hospitals & medical centers",
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      "text": "Shifting to an asset-light model will allow Peloton to focus on creating software that utilizes its superior brand and content offering to create a universal fitness platform \"Powered by Peloton\"",
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      "text": "(1) Source: GlobeNewswire \"Global Treadmill Market to Reach $5.93 billion by 2030: Allied Market Research,\" July 6,2021.",
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