{
  "docId": "019de072-78cb-7649-9a57-099c1a639af0",
  "docSlug": "9c88b927c456379c98095f4bf3408c22",
  "documentTitle": "Blackwells Capital | Activist Presentation Deck | 71 slides",
  "authorId": "blackwells-capital",
  "authorName": "Blackwells Capital",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2022-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 29,
  "pageCount": 71,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "Uses a screenshot of a news article as primary evidence to support the activist thesis.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-78cb-7649-9a57-099c1a639af0/29",
  "deckHref": "/decks/019de072-78cb-7649-9a57-099c1a639af0",
  "deckJsonHref": "/decks/019de072-78cb-7649-9a57-099c1a639af0.json",
  "deckAnchorHref": "/decks/019de072-78cb-7649-9a57-099c1a639af0#slide-29",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.39,
        "x": 0.03,
        "y": 0.208
      },
      "kind": "image",
      "text": "Financial Times article screenshot",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c7e1232-5758-4737-8861-fae931710de5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.55,
        "x": 0.42,
        "y": 0.74
      },
      "kind": "paragraph",
      "text": "This directive alarmed some employees because Peloton had previously disqualified bikes with any rust from becoming a ‘refurb’ — a discounted bike only available to employees and their friends — let alone sold at full price.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b3da1ac-30ed-4e23-85ce-00abca3e44b0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.42,
        "y": 0.21
      },
      "kind": "paragraph",
      "text": "February 22, 2022",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aa8cacdd-74a9-4d2d-87b2-121530fbeefc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.55,
        "x": 0.42,
        "y": 0.41
      },
      "kind": "paragraph",
      "text": "Eight current and former Peloton employees across four US states ... described the plan as a nationwide effort to avoid yet another costly recall just months after the company's most tragic episode — the death of a child due to the design of its treadmill...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bc1a6f66-99cd-408d-a123-42bdd4d737b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.55,
        "x": 0.42,
        "y": 0.59
      },
      "kind": "paragraph",
      "text": "‘It was the single driving factor in my beginning stages of hatred for the company that I had spent the previous year and a half falling in love with,’ said an outbound team lead, who reviews products before they are shipped to customers...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ca97184d-8503-4c10-af87-777b759d866a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.55,
        "x": 0.42,
        "y": 0.26
      },
      "kind": "quote",
      "text": "[E]xecutives hatched a plan, dubbed internally as “Project Tinman”, to conceal the corrosion and sent the machines to customers who had paid between $1,495 and $2,495 to purchase them...",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1429d107-f101-4273-805f-28c2ba233c21",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.45,
        "x": 0.17,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Patrick McGee, “Inside ‘Project Tinman’: Peloton’s plan to conceal rust in its exercise bikes.” Financial Times, February 22, 2022.",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "03a9f50c-9fb8-452b-9d8d-e9fd22a0714f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.48,
        "x": 0.26,
        "y": 0.03
      },
      "kind": "title",
      "text": "MANAGEMENT ATTEMPTED TO COVER-UP AND DELIVER DEFECTIVE PRODUCTS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c41a375c-3cfd-420d-93f5-35ae57ae25f4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "fraud-exposure",
      "slug": null,
      "matchId": "905f3e12-5b29-4ae2-b233-4600c31204fe",
      "evidence": "The slide explicitly documents a corporate cover-up of product defects to avoid financial loss.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 33,
      "from": 11,
      "beatId": "3ece2111-102a-48ca-9bd3-fb4a0cdc38c4",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The deck presents a detailed critique of Peloton's governance and strategy issues",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 30,
      "from": 22,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "a57cc2da-7736-4f54-8aba-2847be71bd9f",
      "evidence": "The deck emphasizes the need for change and the risks of not taking action",
      "position": 0,
      "objective": "Highlight the consequences of inaction",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}