{
  "docId": "019de072-7686-71d6-820c-c9ee2f87b68c",
  "docSlug": "c6294c1b7361e91e64b4fa3294e1eea2",
  "documentTitle": "Benson Hill | Investor Day Presentation Deck | 82 slides",
  "authorId": "benson-hill",
  "authorName": "Benson Hill",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 28,
  "pageCount": 82,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "before_after",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a before-after framing to contrast linear supply chain objectives with a circular, data-driven feedback loop.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-7686-71d6-820c-c9ee2f87b68c/28",
  "deckHref": "/decks/019de072-7686-71d6-820c-c9ee2f87b68c",
  "deckJsonHref": "/decks/019de072-7686-71d6-820c-c9ee2f87b68c.json",
  "deckAnchorHref": "/decks/019de072-7686-71d6-820c-c9ee2f87b68c#slide-28",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.4,
        "x": 0.55,
        "y": 0.35
      },
      "kind": "diagram",
      "text": "Circular diagram showing CropOS at the center connecting stakeholders.",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0d50ebbb-7be0-4974-8cec-dec98d7a66cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "diagram",
      "text": "Linear list of stakeholders (Breeder, Processor, Food Co, Consumer) with conflicting objectives.",
      "attrs": null,
      "subkind": "value-chain",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13cc6be0-ec17-4544-9383-a7766cb777b0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "framework",
      "text": "Comparison of disconnected vs connected food systems",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "63dc5a06-747c-45fa-8565-7fd21219518a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.45,
        "x": 0.53,
        "y": 0.05
      },
      "kind": "title",
      "text": "BH connects data across the value chain to create Made from Better™ ingredients",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff1da33c-4b8d-41cc-aef0-b422a81d6143",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.45,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Existing food system has no feedback from consumer back to seed breeder",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e058352-5307-4099-aa42-ed8c063ded87",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "a268a22c-aee5-4841-9ee0-916d105a681d",
      "evidence": "Contrasts the 'Existing food system' (problem) with the 'BH connects data' (solution) model.",
      "confidence": 1
    },
    {
      "name": "value-chain",
      "slug": null,
      "matchId": "5ae68301-0975-4186-9b2d-760296f8b1c9",
      "evidence": "Depicts the flow from seed breeder to consumer.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 31,
      "from": 26,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "44a414bf-b108-4a11-8933-2ae8cd61955c",
      "evidence": "The deck provides details on Benson Hill's 3-step technology strategy and its product development pipeline.",
      "position": 1,
      "objective": "Explaining Benson Hill's technology strategy and its potential for growth and innovation",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}