{
  "docId": "019de072-725f-712a-9255-655372b2bde4",
  "docSlug": "541720b07fc61b0490a40271ac95a39f",
  "documentTitle": "ads-tec Energy | Results Presentation Deck | 16 slides",
  "authorId": "ads-tec-energy",
  "authorName": "ads-tec Energy",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 16,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 8,
  "notes": "The slide uses a central hub-and-spoke style diagram to represent the $54B TAM, surrounded by specific target segments.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-725f-712a-9255-655372b2bde4/6",
  "deckHref": "/decks/019de072-725f-712a-9255-655372b2bde4",
  "deckJsonHref": "/decks/019de072-725f-712a-9255-655372b2bde4.json",
  "deckAnchorHref": "/decks/019de072-725f-712a-9255-655372b2bde4#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.12,
        "x": 0.44,
        "y": 0.52
      },
      "kind": "chart",
      "text": "$54B TAM",
      "attrs": null,
      "subkind": "bubble",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "beffd66e-1da1-4d9b-be6c-d9c507b5e7b8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.5,
        "x": 0.25,
        "y": 0.3
      },
      "kind": "diagram",
      "text": "Target segments surrounding the $54B TAM bubble",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7fe48563-2f9b-444c-a24b-5b09a35f8aa5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.1,
        "x": 0.875,
        "y": 0.045
      },
      "kind": "image",
      "text": "ads-tec Energy",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ec257ea7-7c9a-4fc0-83ac-ce006496b0fc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.9,
        "x": 0.05,
        "y": 0.65
      },
      "kind": "image",
      "text": "Competitor logos: Chargepoint, Blink, EVBox, Enel X, ABB, Tritium, Siemens, Tesla",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "821fd8d1-5b5a-48ad-b88a-1556ca6955ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.5,
        "x": 0.25,
        "y": 0.3
      },
      "kind": "list",
      "text": "Convenience & Fueling, Condominiums & Apartments, Hotels, Office / Industry, OEM Auto Dealers, Rental Cars, Fleets, Municipalities",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bc09055e-3c87-47b8-8cbe-c6934917ebfb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.92,
        "x": 0.04,
        "y": 0.26
      },
      "kind": "other",
      "text": "Charge at Home (Left column) vs Large Charging Parks (Right column)",
      "attrs": null,
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3da7dd10-ea6e-479c-8a84-f0a37c220aee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.64,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "1) Based on internal research",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b4ef36b-6891-492c-a95b-55cc46782796",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.5,
        "x": 0.11,
        "y": 0.03
      },
      "kind": "title",
      "text": "US Target Segments & Addressable Market Supported by Sales and Marketing in 2022",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7cb360a9-02fc-4038-b40d-7df924575202",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Segmentation",
      "slug": "audience-segmentation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "de929535-501f-452f-9d71-48d1c728d987",
      "evidence": "The slide appears to be targeted towards specific segments, such as 'Convenience & Fueling' and 'Condominiums & Apartments'.",
      "confidence": 0.6
    },
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "2b40de0e-545a-4395-9840-cd13e4531613",
      "evidence": "The slide displays a list of target segments and an addressable market, indicating market segmentation.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "4fc97fb4-ea16-478e-aba7-98b78dec694d",
      "evidence": "The slide segments the total addressable market into specific customer verticals.",
      "confidence": 0.7
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 4,
      "beatId": "f217698c-bbfb-4e87-9f61-efb238e92899",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Early Struggles",
      "beatSlug": "rags-to-riches-early-struggles",
      "evidence": "The company highlights its strong market tailwinds and target segments, implying early struggles in a challenging market.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 6,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "2d97e3d6-bb8a-4de4-abac-402c23f33ac4",
      "evidence": "The deck provides a detailed breakdown of the target segments and addressable market.",
      "position": 0,
      "objective": "What are the target segments and addressable market for ADS-TEC Energy?",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 0.7,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    },
    {
      "to": 14,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "c9a0feb5-2c84-4c3e-8288-74cd2c64cfbb",
      "evidence": "The deck implies that not investing in the company would mean missing out on significant growth opportunities.",
      "position": 1,
      "objective": "What is the cost of not investing in ADS-TEC Energy's electrified future?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}