{
  "docId": "019de072-6e86-770b-a62e-296137901c08",
  "docSlug": "0705370b0be52935ac3548b8daef7a5f",
  "documentTitle": "The RealReal | Investor Day Presentation Deck | 58 slides",
  "authorId": "the-realreal",
  "authorName": "The RealReal",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 27,
  "pageCount": 58,
  "prevPage": 26,
  "nextPage": 28,
  "slideType": "peer_benchmark",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a Venn-diagram-like visual to group the three competitors, though it functions as a simple comparison table.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-6e86-770b-a62e-296137901c08/27",
  "deckHref": "/decks/019de072-6e86-770b-a62e-296137901c08",
  "deckJsonHref": "/decks/019de072-6e86-770b-a62e-296137901c08.json",
  "deckAnchorHref": "/decks/019de072-6e86-770b-a62e-296137901c08#slide-27",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.68,
        "y": 0.31
      },
      "kind": "callout",
      "text": "We do all the work for consignors, leading to high satisfaction rates and high repeat business. Our model is the preferred model by both customers and consignors",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "69dca0d0-90cb-49a2-b619-b720c75a2a7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.65,
        "x": 0.02,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Poshmark: 29 NPS, The RealReal: 62 NPS, ThredUp: 35 NPS",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c57bf2d6-fe36-4980-9d21-2cac6801074c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.02,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "Q12a_1: On a scale from 0 to 10... Sample Size Aware of brand: N= 799 The RealReal, N=371 Poshmark, N=199 ThredUp. Based on 2021 Awareness Study fielded by Lisa Miller & Associates",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bdeedc01-a53b-4a5d-a2b4-ffe79197d84e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.55,
        "x": 0.22,
        "y": 0.17
      },
      "kind": "subtitle",
      "text": "% Likelihood to Recommend - NPS Rating (among Ever Used that Brand)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed20b1a5-2a12-4873-8cc0-6f5f374a5caa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Our NPS is Best in Class among Peers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "46130baa-9035-4cde-a83f-adf002eb701c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "comparison_frame",
      "slug": null,
      "matchId": "3f621b3f-9897-468c-922b-66122a0c852b",
      "evidence": "Direct comparison of NPS scores across three competitors.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 28,
      "from": 20,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "e886ad91-4e6a-4410-9bf7-6291feb8c100",
      "evidence": "The deck presents the company's performance marketing strategy and its effectiveness.",
      "position": 1,
      "objective": "Showcase the company's operational and commercial excellence",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}