{
  "docId": "019de072-6e86-770b-a62e-296137901c08",
  "docSlug": "0705370b0be52935ac3548b8daef7a5f",
  "documentTitle": "The RealReal | Investor Day Presentation Deck | 58 slides",
  "authorId": "the-realreal",
  "authorName": "The RealReal",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 26,
  "pageCount": 58,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "key_takeaways",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 30,
  "notes": "The slide uses six pie charts to visualize audience segmentation.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de072-6e86-770b-a62e-296137901c08/26",
  "deckHref": "/decks/019de072-6e86-770b-a62e-296137901c08",
  "deckJsonHref": "/decks/019de072-6e86-770b-a62e-296137901c08.json",
  "deckAnchorHref": "/decks/019de072-6e86-770b-a62e-296137901c08#slide-26",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.72,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Buyers - Income",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "03788528-2533-4838-b5d9-6dddc4d5bf23",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.12,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Consignors - Gender",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a2f7ef6-f763-43ee-99ac-1b52b631caeb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.42,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Buyers - Age",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "857eef99-3e18-4f56-92b2-66b1dbf8bc85",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.42,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Consignors - Age",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a18244e-9b45-4435-827d-c9b04f342e4d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.12,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Buyers - Gender",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a4378201-bc66-4742-a3f4-6be6f1247ded",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.72,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Consignors - Income",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fe333dda-58df-4173-b9bc-722b13888344",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.02,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "(*) As of Q2 2021",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04aefbb0-47e2-49f1-9f70-8949c7bd2921",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "We Attract a Valuable, Younger, and Diverse Audience*",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5cefa93-1ae6-4c02-9a7b-056e4e1b44dd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "48038230-40b6-4498-b7d6-4855b09f7566",
      "evidence": "The slide segments the audience by gender, age, and income for both buyers and consignors.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 28,
      "from": 20,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "e886ad91-4e6a-4410-9bf7-6291feb8c100",
      "evidence": "The deck presents the company's performance marketing strategy and its effectiveness.",
      "position": 1,
      "objective": "Showcase the company's operational and commercial excellence",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}