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  "docSlug": "d807fd2bfeb5c055c4b338b015b7d108",
  "documentTitle": "South Plains Financial | Investor Presentation Deck | 35 slides",
  "authorId": "south-plains-financial",
  "authorName": "South Plains Financial",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-03-01 00:00:00",
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  "pageNumber": 9,
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  "slideType": "mission",
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  "nDataPoints": 1,
  "notes": "The slide uses a two-part structure to define the bank's goal and its commitment to community support.",
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      "kind": "list",
      "text": "Our strategy - deliver best-in-class customer service and achieve our goal of becoming the preferred community bank in our market areas. To achieve our goal - we build long-lasting relationships with our customers by delivering high quality products and services. Our focus on providing “big bank” products with the personal attention of a community bank resonates with our customers and drives market share. Our customer service-driven, community-focused business model differentiates our company from competitors, many of which are larger out-of-market banks",
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      "text": "We measure success by the support that we can provide to our local communities, not the level of business that we can achieve. Providing service and aid to our communities is, ultimately, how we have succeeded over our long history. Our dedication and commitment is at the core of City Bank’s culture as we encourage our employees to volunteer, including as part of their work. Our employees have partnered with Meals on Wheels to help care for senior citizens in Lubbock and City Bank has also been a long time supporter of the South Plains Food Bank and have made a five year, $150,000 pledge",
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      "text": "Emphasis on Community Banking",
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