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  "documentTitle": "South Plains Financial | Investor Presentation Deck | 35 slides",
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  "authorName": "South Plains Financial",
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  "presentationDate": "2022-03-01 00:00:00",
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  "notes": "The slide provides a local market profile for Lubbock, TX, highlighting economic drivers and a detailed competitive landscape for deposits.",
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      "text": "Texas Tech University campus photo",
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      "text": "Major industries include agriculture – primarily cotton, corn, and grain sorghum – as well as education, trade and transportation, health services and government. Home to Texas Tech University – enrollment ranks within the top 10 for universities in Texas as of Fall 2020 at 40,000+ students. The Lubbock MSA reports unemployment of 5.8% for 2020. Forbes listed Lubbock as one of its “Best Places for Business and Careers” during 2019",
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      "text": "Lubbock, Texas – Our Home Market",
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      "text": "1. Deposit data as of June 30, 2021 as complied and reported by S&P Global Market Intelligence. Source: BLS; FDIC; S&P Global Market Intelligence; Lubbock Chamber of Commerce; Forbes",
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      "text": "Deposit Market Share: Lubbock MSA table",
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